Mouton Rothschild reveals 2016 label by William Kentridge

Sunday, December 30th, 2018

Château Mouton Rothschild has commissioned South African artist William Kentridge to design the label for its 2016 vintage grand vin. Kentridge has created an artwork named ‘The Triumphs of Bacchus’ and involving a series of silhouettes for the Mouton Rothschild 2016 label. The Pauillac estate has commissioned an artist to design every grand vin vintage label since 1945, having first started the concept in 1924. Mouton said that Kentridge, who was born in Johannesburg, South Africa, in 1955, was ‘the first world-famous artist from the African continent to illustrate a Mouton label’. Kentridge’s label design shows a variety of silhouettes of Bacchus in what the first growth Château described as a joyful procession. The work was inspired by Bacchic characters from the paintings of great artists, from Titian to Matisse, Mouton said.


Become a Foundation Member

Sign up to receive exclusive offers, along with previews of our collaborations and event inviations.